Effective Marketing Strategies for BigCommerce: Promoting Your Store and Increasing Sales


Effective Marketing Strategies for BigCommerce: Promoting Your Store and Increasing Sales

If you're running an online store on BigCommerce, you're in luck! This platform is an excellent choice, offering robust features and a user-friendly interface. However, having a great online store is only half the battle. The other half is promoting it effectively. In this article, we'll discuss some effective marketing strategies for your BigCommerce store to help you drive more traffic, increase sales, and boost your revenue.

Understanding BigCommerce and Its Benefits

Are you an entrepreneur looking to sell your products online? If so, you might want to consider using BigCommerce as your e-commerce platform. BigCommerce is an all-in-one solution that can help you set up, run, and grow your online business.

What is BigCommerce?

BigCommerce is a cloud-based e-commerce platform that allows entrepreneurs to create an online store and sell their products online. It's an all-in-one solution that offers everything you need to set up, run, and grow your online business.

With BigCommerce, you don't need to worry about managing software, servers, or hosting. The platform takes care of all of that for you, so you can focus on selling your products and growing your business.

Key Features of BigCommerce

BigCommerce comes with a wide range of features and tools to help you create and manage your online store effectively. Here are some of the key features:

  • User-friendly interface:


    BigCommerce has a user-friendly interface that makes it easy to set up and manage your online store.

  • Mobile responsiveness:


    With more and more people shopping on their mobile devices, it's important to have a mobile-responsive website. BigCommerce offers mobile-responsive themes that look great on any device.

  • Advanced SEO tools:


    BigCommerce has built-in SEO tools that can help you optimize your website for search engines. This can help you get more traffic and sales.

  • Integrations with major payment gateways:


    BigCommerce integrates with major payment gateways like PayPal, Stripe, and Authorize.net. This makes it easy for you to accept payments from customers.

  • Abandoned cart recovery:


    BigCommerce has a built-in abandoned cart recovery feature that can help you recover lost sales. When a customer adds items to their cart but doesn't complete their purchase, BigCommerce can automatically send them an email reminder.

  • Built-in marketing and merchandising tools:


    BigCommerce has built-in marketing and merchandising tools that can help you promote your products and increase sales. For example, you can create discount codes, run email marketing campaigns, and set up product recommendations.

Why Choose BigCommerce for Your Online Store?

BigCommerce offers several benefits for online store owners. Here are some of the main reasons why you should choose this platform:

  • Easy to use:


    BigCommerce has a user-friendly interface that makes it easy to set up and manage your online store.

  • Cost-effective:


    BigCommerce offers affordable pricing plans that are suitable for businesses of all sizes. You can choose a plan that fits your budget and your needs.

  • Scalable:


    BigCommerce is a scalable platform that can grow with your business. Whether you're just starting out or you're an established business, BigCommerce can accommodate your needs.

  • Flexible:


    BigCommerce offers a wide range of customization options, so you can create a website that reflects your brand and your products.

  • Powerful:


    BigCommerce is a powerful platform that can help you sell more products and grow your business. With its advanced features and tools, you can optimize your website for search engines, recover lost sales, and promote your products effectively.

Overall, BigCommerce is a great choice for entrepreneurs who want to sell their products online. With its user-friendly interface, advanced features, and affordable pricing plans, BigCommerce can help you set up, run, and grow your online business. So why not give it a try?

Building a Strong Foundation for Your BigCommerce Store

Starting an online store can be a daunting task, but with the right tools and strategies, it can be a profitable venture. One of the most crucial aspects of a successful online store is its design. Aesthetically pleasing and user-friendly designs attract customers and keep them engaged. Your store design should be visually appealing, easy to navigate, and optimized for mobile devices. Using BigCommerce’s inbuilt templates is a great starting point, but you may want to create a custom design with the help of a web developer or through the use of themes found on the BigCommerce marketplace.

Designing an Attractive and User-Friendly Store

Designing a store that is both attractive and user-friendly is essential for success. Customers should be able to easily find what they are looking for and navigate through your store with ease. When designing your store, keep in mind the following:

  • Use a color scheme that is visually appealing and consistent throughout your store

  • Make sure your store is easy to navigate, with clear categories and subcategories

  • Ensure that your store is optimized for mobile devices, as more and more customers are shopping on their phones and tablets

  • Include high-quality images of your products, with multiple views and angles

Writing Compelling Product Descriptions

Your product descriptions play a vital role in enticing customers to make a purchase. Ensure that your product descriptions convey all the relevant information about your products, including its features, specifications, and uses. Write compelling descriptions that address all the potential concerns your customers may have. Avoid using technical jargon and ensure that your descriptions are accessible to everyone.

When writing product descriptions, keep in mind the following:

  • Use language that is easy to understand and free of technical jargon

  • Include all relevant information about your products, including features, specifications, and uses

  • Write in a tone that is engaging and conversational

  • Use high-quality images to showcase your products

Optimizing Your Store for Search Engines (SEO)

Search engine optimization (SEO) is crucial for driving traffic to your website. Ensure that all your product pages are optimized for search engines by taking the following steps:

  • Use relevant keywords throughout your store, including in your product descriptions and meta tags

  • Write meta descriptions and titles for all pages, including your homepage and product pages

  • Create high-quality content that is relevant to your products and your target audience

  • Ensure your site loads quickly, as slow-loading sites can negatively impact your search engine rankings

  • Get backlinks from other websites, as these can help improve your search engine rankings

By following these tips, you can build a strong foundation for your BigCommerce store and increase your chances of success. Remember to always keep your customers in mind and strive to provide them with the best possible shopping experience.

Utilizing Social Media Marketing for Your BigCommerce Store

Social media marketing has become an integral part of promoting businesses in the digital age. With the right techniques, you can leverage social media to reach a wider audience and grow your online store. In this article, we'll explore some effective ways to utilize social media marketing for your BigCommerce store.

Choosing the Right Social Media Platforms

When it comes to social media marketing, it's crucial to choose the right platform for your business. Each platform has its unique features and caters to a specific audience. For instance, if your target audience is predominantly young adults, you may want to focus on Instagram, while LinkedIn may be more suitable for B2B businesses.

It's also important to consider the type of content you'll be sharing on each platform. For example, Twitter is ideal for short and snappy updates, while Facebook is great for longer-form content.

Creating Engaging Content for Your Audience

Once you've chosen the right platform, the next step is to create engaging content that resonates with your audience. Your social media content should provide value to your followers by sharing helpful tips, links, and other resources. You can also showcase behind-the-scenes footage of your business or share customer testimonials to build trust and credibility.

It's essential to strike a balance between promoting your products and providing value to your audience. Instead of spamming your followers with endless posts about your products, focus on creating content that educates, entertains, and inspires them.

Running Effective Social Media Ad Campaigns

Social media ads are a powerful tool to reach your target audience and drive traffic to your online store. However, it's crucial to create visually appealing and concise ads that are targeted to the right audience. You can use A/B testing to determine which ads perform best and optimize your campaigns accordingly.

It's also important to track your ad performance regularly and make adjustments as needed. By analyzing your ad metrics, you can gain valuable insights into your audience's behavior and preferences, allowing you to refine your marketing strategy further.

In conclusion, social media marketing is an excellent way to promote your BigCommerce store and reach a wider audience. By choosing the right platforms, creating engaging content, and running effective ad campaigns, you can establish a strong online presence and grow your business.

Implementing Email Marketing Campaigns

Email marketing is a powerful tool that can help your business reach a wider audience and increase sales. However, simply sending out random emails is not enough. To make your email marketing campaigns effective, you need to follow a few key strategies.

Building Your Email List

The first step to a successful email marketing campaign is building your email list. You can use various tactics to encourage customers to sign up for your email list. One effective way is to offer them incentives such as discounts, exclusive content, or free shipping in exchange for their email addresses. Ensure that your signup forms are visible on your website and social media profiles.

Another way to build your email list is by hosting events such as webinars or online workshops. You can ask attendees to sign up for your email list to receive updates on future events or promotions.

Crafting High-Converting Email Campaigns

Once you have built your email list, the next step is crafting high-converting email campaigns. Your emails should be compelling, personalized, and action-inspiring. Use eye-catching subject lines that grab your audience's attention and make them want to open your email. Create engaging content that provides value to your audience and tells a story that resonates with them.

Include clear calls to action (CTAs) that encourage your audience to take action. Make sure your CTAs are prominent and easy to find. You can also segment your email list to send targeted campaigns to specific groups of customers. This will increase the relevance of your emails and improve your open and conversion rates.

Analyzing and Optimizing Your Email Marketing Efforts

One of the most important aspects of email marketing is analyzing and optimizing your campaigns. This requires continuous tweaking and adjustment to maximize efficiency. Track your open rates, click-through rates, and conversion rates, and use this data to optimize your campaigns.

Experiment with different tactics such as A/B testing, segmenting your list further, and adjusting your CTAs, to see what works best for your customers. Keep in mind that what works for one audience may not work for another, so it's important to continually test and refine your approach.

By implementing these effective marketing strategies, your BigCommerce store can reach a wider audience, boost sales, and thrive in today's competitive e-commerce environment.

About The Author
Brennan Agranoff

Brennan Agranoff is the founder and owner of Nitro Logistics. He has 10+ years in eCommerce shipping and logistics.