Getting Approved as a Walmart Seller: Steps and Requirements


Getting Approved as a Walmart Seller: Steps and Requirements

Are you interested in selling your products on It can be a great way to reach a wider audience and boost your sales. However, before you can start selling, you need to get approved as a Walmart seller. In this article, we’ll go over the steps and requirements you need to know to become a Walmart seller.

Understanding the Walmart Marketplace

What is the Walmart Marketplace?

The Walmart Marketplace is a platform designed for third-party sellers to sell their products on This online marketplace allows businesses of all sizes to reach a wider audience and increase their sales. has over 110 million unique visitors every month, making it a valuable platform to sell on. With the Walmart Marketplace, businesses can easily list their products and gain access to millions of potential customers.

One of the unique features of the Walmart Marketplace is that it offers a level playing field for all sellers. Unlike other marketplaces, Walmart does not charge a membership fee or require sellers to pay for advertising. This means that businesses can focus on selling their products without worrying about additional costs.

Benefits of Selling on

Selling on can have several benefits for your business. The biggest advantage is the potential for increased sales. Many people prefer to shop on because of its low prices and convenient shipping options. Plus, Walmart has a great reputation, which can boost your business’s credibility and customer trust.

Another benefit of selling on is that it offers a wide range of categories for sellers to list their products. From electronics to home goods, there is a category for almost every product. This means that businesses can reach a diverse audience and increase their chances of making sales.

In addition, the Walmart Marketplace has a robust search algorithm that helps customers find exactly what they are looking for. This means that businesses with high-quality products and optimized listings have a better chance of appearing at the top of search results and making sales.

Finally, selling on can help businesses expand their brand and reach new customers. By listing products on, businesses can increase their online presence and gain exposure to millions of potential customers. This can help businesses build brand awareness and increase their customer base.

In conclusion, the Walmart Marketplace is a valuable platform for businesses to sell their products online. With its wide range of categories, robust search algorithm, and millions of unique visitors every month, the Walmart Marketplace offers businesses a unique opportunity to reach a wider audience and increase their sales.

Walmart Seller Requirements

Are you interested in becoming a Walmart seller? If so, there are certain requirements you need to meet in order to apply and be approved. Let's take a closer look at what is required.

Business and Tax Identification

One of the first things you need to do before applying to be a Walmart seller is to ensure that your business is properly registered and has all the necessary tax identification. This includes obtaining a Taxpayer Identification Number (TIN) or Employer Identification Number (EIN), depending on the structure of your business. You will also need a U.S. bank account and a valid U.S. address. It's important to have all these documents ready when applying to avoid any delays in the approval process.

Product Categories and Listing Requirements

When selling on, your products need to meet certain criteria. Firstly, they must fit into one of Walmart's approved categories. Some of the popular categories include electronics, home goods, and clothing. However, there are many other categories to choose from, so do your research to see which one best fits your products.

In addition to fitting into an approved category, you'll also need to meet listing requirements. This means having clear product photos and descriptions, as well as accurate pricing and inventory information. Walmart wants to ensure that customers have a positive shopping experience, so it's important to provide as much detail as possible about your products.

Shipping and Fulfillment Standards

Walmart requires sellers to meet certain shipping and fulfillment standards. This means having a system in place for shipping orders quickly, tracking shipments, and providing accurate delivery information. Walmart also offers a program called TwoDay Delivery, which allows customers to receive their orders within two days. If you want to participate in this program, you'll need to meet certain requirements, such as having a high on-time delivery rate and a low cancellation rate.

Customer Service Expectations

Providing excellent customer service is a must for Walmart sellers. This means responding promptly to customer inquiries and complaints, and resolving issues efficiently. Walmart also requires sellers to have a return policy and to handle returns and refunds properly. By providing great customer service, you can build a positive reputation and increase your chances of success on

Overall, becoming a Walmart seller requires careful planning and attention to detail. By meeting the requirements outlined above, you can increase your chances of being approved and having a successful selling experience on

Preparing Your Application

If you're interested in becoming a Walmart seller, there are a few things you should keep in mind before submitting your application. While the process may seem daunting at first, with a little bit of preparation you can set yourself up for success.

Gathering Necessary Information and Documents

One of the most important steps in preparing your Walmart seller application is gathering all the necessary information and documentation. This includes your business's tax identification number, bank account information, and product details. It's also important to have a clear understanding of Walmart's marketplace policies, so you can make sure your business is in compliance.

When gathering your product details, you'll want to make sure you have accurate descriptions, pricing information, and high-quality images. This will help customers get a better sense of what your products are all about, and increase the likelihood that they'll make a purchase.

Creating a Compelling Business Description

Another important aspect of your Walmart seller application is your business description. This is your opportunity to showcase what makes your business unique and why it's a good fit for Walmart's marketplace. Make sure to highlight your products' features and benefits, and explain how they can meet customers' needs.

When crafting your business description, it's important to keep in mind that Walmart is looking for sellers who can provide high-quality products at competitive prices. Make sure to emphasize how your business can meet these criteria, and why customers should choose your products over those of your competitors.

Ensuring Your Products Meet Walmart's Standards

One of the key factors that Walmart considers when evaluating seller applications is product quality. To ensure that your products meet Walmart's standards, it's important to have clear and accurate descriptions of your products so customers will know what they are getting.

Additionally, you'll want to make sure that your products are authentic and meet any relevant safety standards. This can help build trust with customers, and increase the likelihood that they'll make a purchase.

Overall, becoming a Walmart seller can be a great way to grow your business and reach new customers. With a little bit of preparation and attention to detail, you can increase your chances of being accepted into Walmart's marketplace and start selling your products to millions of customers.

The Application Process

Registering for a Walmart Seller Account

The first step in the application process is to register for a Walmart seller account. This is a simple process that can be completed online. You'll need to provide your basic business information, such as your business name, address, and phone number. You'll also need to create a username and password that you'll use to access your Walmart seller account.

When creating your username and password, make sure to choose something that is easy to remember but also secure. Your username and password will be used to access your Walmart seller account, so it's important to keep them safe and secure.

Completing the Application Form

After registering for a Walmart seller account, you'll need to complete the Walmart seller application form. This form will require you to provide more detailed information about your business, such as your tax identification number, product details, and shipping information.

It's important to provide accurate and complete information when completing the application form. This will help to ensure that your application is processed quickly and efficiently.

When completing the product details section of the application form, make sure to provide as much detail as possible about the products you plan to sell on Walmart. This will help to ensure that your products are listed correctly and that customers can easily find them on the Walmart website.

Submitting Your Application for Review

Once you have completed the application form, submit it for review. Walmart will review your application and may contact you for additional information. The review process can take several weeks, so be patient.

During the review process, Walmart will evaluate your application to determine if your business meets their seller requirements. This includes evaluating your product offerings, pricing, and shipping methods.

If your application is approved, you'll receive an email from Walmart with instructions on how to set up your seller account and start selling on Walmart. If your application is not approved, Walmart will provide you with information on why your application was rejected and what steps you can take to improve your chances of being approved in the future.

Final Thoughts

Becoming a Walmart seller can be a great way to boost your sales and reach a wider audience. However, the process of becoming a Walmart seller can be challenging and requires careful preparation and attention to detail. In this section, we will explore some of the key considerations that you should keep in mind as you embark on the journey of becoming a Walmart seller.

First and foremost, it is important to understand the Walmart Marketplace and how it works. The Walmart Marketplace is a platform that allows third-party sellers to list and sell their products on As a seller on the Walmart Marketplace, you will have access to millions of potential customers who shop on every day.

However, before you can start selling on the Walmart Marketplace, you will need to meet Walmart's seller requirements. These requirements include things like having a U.S. business address, a tax ID number, and a valid bank account. You will also need to provide detailed information about your business, including your product catalog and sales history.

Once you have met Walmart's seller requirements, the next step is to prepare a compelling application. Your application should highlight the unique value proposition of your products and your business. You should also be prepared to provide detailed information about your pricing strategy, shipping and fulfillment capabilities, and customer service policies.

It is worth noting that the competition on the Walmart Marketplace can be fierce. In order to stand out from the crowd, you will need to be strategic and creative in your approach. This may involve investing in advertising and marketing campaigns, optimizing your product listings for search, and offering competitive pricing and promotions.

In conclusion, becoming a Walmart seller can be a lucrative opportunity for businesses looking to expand their reach and increase their sales. However, it is important to approach the process with a clear understanding of the Walmart Marketplace, a commitment to meeting Walmart's seller requirements, and a well-prepared application that highlights the unique value of your products and your business.

About The Author
Brennan Agranoff

Brennan Agranoff is the founder and owner of Nitro Logistics. He has 10+ years in eCommerce shipping and logistics.